Starting Monday my novella Lúnasa Days will be free for four days only.
I wanted to announce that in advance here on the blog, because many of you loyal readers have already paid actual money to buy it, or even signed up as a patron to help fund it before it existed. Every sale has mattered to me a great deal, and I’m thankful to everyone who bought or funded a copy. I want to explain why I’ve chosen to do a free promotion.
Most indie books don’t sell a lot of copies, even in this fabled age of self publishing. At this point, the initial rush of sales is over. Quite a few of my regular readers (that’s you guys!) have already bought your copy (thank you), so sales have slowed to a trickle. This is normal.
However Amazon gives limited visibility to any individual book, and the exact amount of visibility you get depends entirely on your sales figures. If more copies have sold, the book is recommended to more people or shows up higher in search results. Without the marketing budget of a large publisher, most indie books quickly fall into obscurity.
To combat this Amazon allows an author to hold a “free book promotion.” For several days, the book is offered on Kindle for free—which means hundreds, thousands or even tens of thousands of readers download it. This has several helpful effects:
- Amazon counts each free download as a “sale.” The downloads massively boost your sales figures, leading to greater visibility on Amazon.
- These freebie readers are people who wouldn’t otherwise buy your book. Either they never would’ve found it or they only want free books. So you don’t actually lose any profit, but if your book is good you gain new fans.
- After the promotion is over, the increased visibility and the sudden buzz mean you get a spike of actual sales—meaning the author finally makes some money.
I wanted to be transparent about this, because I don’t want anyone to feel cheated if you bought a copy of Lúnasa Days and now you see it offered for free. The book (and my writing career) would not exist if it weren’t for those of you who support good writing with real dollars. The free promotion can only exist because of all the support, encouragement and sales that come from my dedicated readers. Meanwhile the free copies make thousands of people happy and help me get my book in front of more readers. I’d like to think it’s a good deal for everyone involved.
Anyway, the book will be free only this coming Monday-Tuesday-Wednesday-Thursday ONLY! (February 3-6, 2014) and I encourage you to tweet it, share it and tell your friends so they can read the same awesome book that you just read. Or that you’ve been meaning to read, so if you didn’t buy it before please grab a free copy!
I’m very proud of Lúnasa Days, including the work of my two professional editors and the beautiful, evocative cover. It has very good reviews so far (21 and counting!). I’ll post two excerpts over the coming days, or check out this excerpt that’s already available.
Don’t like free things? You can also just buy it:
Note: only the Kindle version will be free. If you want the paperback, you’ll have to buy it.
Thank you again for everything you do. From the helpful comments, to sharing my work, to just being there for me when I’m alone on the road. You guys are the best readers an author could ask for.